Amplifying an industry's voice

Client: Ukie

The issue

The video games industry is a major contributor to the UK economy, supporting 47,620 jobs and adding £2.87 billion GVA to the UK every year. Despite this, the industry has been under significant political pressure.

Ukie, the UK’s trade association for interactive entertainment, retained Taso Advisory to support their policy and public affairs work to promote and protect the UK’s video games industry.

What we did

Taso Advisory worked closely with Ukie’s internal policy team to identify and understand the major challenges facing the industry. We supported them in refreshing political narratives, lines to take, stakeholder engagement activity and policy development work.

We worked with Ukie to ensure that the video games industry was heard and understood by the right people at the right moments. Among other activities, we supported the delivery of consultation and enquiry responses, the running of Parliamentary events and engagement with ministers and shadow ministers of relevant departments.

We also worked closely with Ukie’s members to highlight and promote both their contributions to the UK's economy as well as their self-regulatory activity. In doing this, we leveraged existing advocates in Parliament and government to boost visibility. This raised awareness with key stakeholders.

We made sure the case for supporting the video games industry was seen and backed by ministers, shadow ministers, parliamentarians and officials.

“Identifying the right type of, and effective, agency support can be challenging. But from the outset Taso Advisory demonstrated an inherent understanding of the sector and a firm grasp of the challenges and opportunities we face. Their connections at the very highest offices in government have provided invaluable insight, whilst their can do attitude has meant we have been able to cover a far broader amount of ground than would have otherwise been possible.”

Tim Scott
Head of Policy & Public Affairs, Ukie
What we achieved

Taso Advisory’s work with Ukie has supported the industry to boost its profile and to respond to major political and regulatory challenges. We have secured engagement with decision-makers across government and Parliament, resulting in an uptick in positive sentiment.

 

Ukie has been able to work with the government on the industry’s challenges and opportunities, including a package of support for the UK video games industry.

 

Further, in the 2020 Spending Review, the industry secured additional funding to support early stage businesses and entrepreneurs via the UK Games Fund.

 

Taso Advisory continues to support Ukie in making the UK the best place in the world to make, sell and play games.

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