The Taso Tech Tracker provides insight into the British public's views on the regulatory and political questions that are most important to technology companies. Taso Advisory uses this data and analysis to support policy and public affairs teams to address the issues that matter most to them.
As the UK Government pushes ahead with an ambitious and far-reaching plan for regulating technology, understanding the views and trends that underpin the politics of technology has never been more important.

This page provides some high level findings from the first six months of the Taso Tech Tracker.

There is a broadly positive sentiment towards tech. But as soon as there is a policy or regulatory prompt the British public express serious concern.

The British public believe that tech firms have made their lives better - but believe that they should act more responsibly with the power that they now hold - over society, personal data and the content that users encounter.

If you would like to receive updates when our latest tranches of data are published, please let us know. If you would like to book time with one of the team to explore the data further, please get in touch.
Findings from the first six months of the Taso Tech Tracker
People think that tech has made society better
Question: Overall, do you think technology has generally made society better or worse, or has it made no difference?
But they have concerns. The majority of people think that big tech companies have too much influence over society in general. The proportion of people with this belief has slowly increased.
Question: Do you think large online tech firms, such as social media companies and search engines, have too much or too little influence over society in general, or is the current balance about right?
People also generally believe that there is too much harmful content online, and that tech companies should do more to deal with it
Question: How concerned, if at all, are you about the amount of harmful content on the internet?; & Do you think online technology firms, such as social media companies and search engines, should be doing more to limit and remove harmful content from their services, or are they currently doing all they reasonably can?
Most people are worried about the collection, storage and usage of personal data, and our polling suggests that they do not differentiate between the three.
Question: Based on what you know or have heard, how worried, if at all, are you about online technology firms, such as social media companies and search engines, using, collecting or storing individuals’ personal data?
Most people are uncomfortable exchanging their personal data for free digital services.
Question: How comfortable or uncomfortable are you sharing your personal data with online technology firms, such as social media companies and search engines, in exchange for using their services for free?
People generally think cryptocurrencies should be more regulated than they are currently.
Question: Do you think the Government should be doing more or less to regulate cryptocurrencies in the UK, or are they currently doing enough?

A note on methodology: The Taso Tech Tracker is based on polling conducted by YouGov and commissioned by Taso Advisory. Fieldwork begins on the first working day of each month. The surveys are carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). Details of fieldwork and sample sizes are as follows:

  1. February 2022 - Fieldwork 1st - 2nd February 2022, n = 1,661
  2. March 2022 - Fieldwork 1st - 2nd March 2022, n = 2,422
  3. April 2022 - Fieldwork 1st - 3rd April 2022, n = 1,701
  4. May 2022 - Fieldwork 3rd - 4th May 2022, n = 1,722
  5. June 2022 - Fieldwork 1st - 3rd June 2022, n = 1,830
  6. July 2022 - Fieldwork 1st - 4th July 2022, n = 1,746

The cryptocurrency market capitalisation data source is CoinMarketCap.

If you have further questions about methodology, please contact Ben Greenstone.

Specialists in technology public policy,
regulation and politics
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